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October 27 2008 2 27 /10 /October /2008 17:16

The four main Parisian art fairs are the superheroes of this end of October. The press is excited, the art collectors are under tight scrutiny, the art galleries are stressed and art is… worried?

Diva : the Invisible Woman.

Diva suffers from a lack of visibility and publicity. Its location (the very beautiful Kube Hotel), its limited selection (11 galleries) and its restricted aim (to exhibit numeric art) predestine it to certain confidentiality. But that is not the only common point with the Invisible Woman. It is also a vaporous fair, immaterial, and vague, which is able to use powerful fields. The place is perfect to appreciate digital works and videos, but it seems inappropriate for sales, close as it seems to being a space dedicated to cultural exchanges rather than to commercial negotiations. Despite a few good surprises (the great presentation of the Widmer & Theodoris Gallery, the video of Katarina Zdjelar at the Mirta Demare Gallery or Alberto Borea at the Isabel Hurley Gallery), some real surprises (Nora Haime Gallery exhibiting almost exclusively… drawings! And Isabel Hurley presenting interesting photographs), Diva suffers from a lack of stature. It’s a coherent but elitist fair (including the prohibitive price of its ticket), lonely but innovative (a numeric art auction by Cornette de Saint-Cyr). To be fair, digital art is not the market’s favorite medium and its relative absence on others fairs proves it, so, it raises two questions: Is Diva very (too much) in advance or is it destined to… disappear?

This great group of 4 Fantastic Fairs is complete and complementary, each one has its own specificities and particularities, among which everyone can find a shoe that’ll fit, bring pleasure and identification. In the end, the only thing that could be frightening is not the art commercialization trend (logical on a fair) but its disappearance. Quantity and quality should be meditated and pondered, in order to allow, next year, a stronger selection. Art will not be satisfied with heroes. What Art wants and needs is… super heroes. 

> 1. FIAC
> 2. ShowOff
> 3. Slick

[Photo : Margeaux Walter, Untitled, 2007. Photgraphie, ed. 5. 76x102cm. Courtesy de M. Walter, Nohra Haime Gallery]

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